On 11 January 2017, OPAP initiated the development of stores that exclusively operate PLAY gaming machines (VLTs) in the Greek market, with 4 PLAY stores in Attica. Currently the PLAY network includes almost 350 stores throughout Greece.
PLAY stores are comprised of more than 2,000 personnel members and are equipped with 12,500 gaming machines.
The strategy of PLAY stores is based on four (4) main pillars, aiming at the creation of a sustainable business, focusing on the customer satisfaction:
Identification of the proper operation point.
Selection of the right partner for every PLAY store and every OPAP store.